Signups = accounts created in stl-prod.users · days and weeks in US Eastern time · week runs Saturday – Friday
Data as of
| Role | Count | Share | Previous | Change |
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| Budget | Count | Share | Previous | Change |
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| Deals / month | Count | Share | Previous | Change |
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MQL = anyone who selected more than zero deals per month, i.e. the “1–9” and “10 or more” buckets combined. The MQL rate on the tiles is measured against all signups, so accounts with no answer recorded count against it.
UTM tags are captured when the signup starts. “Direct / no UTM” means utm_tags.utm_source is absent — direct visits, organic, email and untagged referrals.
Signups per day, split by role. The shaded band is the selected period; dashed lines mark week boundaries (Saturday).
One row per week; the current week is marked as partial.
| Week | Signups | Wholesalers | Agents | % agents | Buyers | MQL | MQL rate | Demos booked | Form completion | Signups WoW |
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